Matt LaVoie discusses the differences between developing user interfaces for yourself and being a servant designer, empathizing with customers.
Matt LaVoie is a User Experience Designer at PowerDMS, and founder of the Downtown UX Meetup group in Orlando, FL. He enjoys teaching and learning about UX, gardening and building things.
- So many times we solve problems for ourselves, we need to solve them with other people in mind
- Empathize with customers – be a servant designer
- It doesn’t matter if you know how to use it, you developed it
- Conduct usability sessions and have everyone on the team sit with the customers, including developers
- Always keep in mind that there are real people you’re writing this code for
- Watch people use the software you build
- According to Forrester Research we are officially in the age of the Customer
- It’s no longer good enough to solve a problem, it needs to serve the customer well
- Have a human centric development process
- Lean startups are about failing faster, but you dont have to launch to fail – use rapid prototyping
- Drawing on a napkin
- Invite people to use it and watch them use it
- Are you actually building something that somebody wants?
- Forrester Research – Winning in the Age of the Customer