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John Michael is a designer/front-end developer who teamed up with co-worker Paul Groetzner to start a software company while keeping both of their 9-5 day jobs. Nine months later, they are gearing up for their official launch and would like to share their experience of starting with nothing to producing a viable market product with zero funding.

Key Takeaways

When working in mid/large-sized companies, we have limited input into changing the company’s direction without significant effort.
Entrepreneurs sometimes feel they can do it better.
When finding a business partner, try a small project first to test out the partnership dynamics.
To get product ideas, ask business owners what software they use and what limitations they have.
Subscription-model revenue is ideal for many startups.
Partner with your initial customers to gain industry knowledge.
Many entrepreneurs get stuck in the beginning because they are trying to come up with something that’s never been thought of before. Instead, look at existing products & services and do it better.
Find niche industries where technology has been stagnant.