While working on his PhD in NeuroEconomics, Dalton Combs learned a lot about motivation and why people do what they do. Now he’s the founder-CEO of Dopamine Labs. They’ve designed a product that makes it easy for any developer to increase retention and engagement by turning their app into a habit.
What You’ll Learn in This Episode
- Why users “stick” to some apps and quit using others.
- The key to rewarding users in ways that suprise and delight.
- How dopamine works in the human brain and reinforces behaivors (even bad behaviors).
- The strategy to developing an app that is as addicting as Angry Birds.