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Cassidy Lackey started a mobile software company in 1997 focused on PalmPilot and grew it to become a leading software company in the Treo / BlackBerry days.   He eventually sold that company and decided to focus on lifestyle internet businesses. This gives Cassidy the flexibility to spend time on the things that really matter.



  • Burdene – Bot that remembers the things you forget and reminds you via text messages.


Key Takeaways

  • Understand the business side more than the dev side.
  • Use someone else’s code or products and figure out how to license them.
  • Lifestyle business is about prioritizing free time over profit or prestige.
  • The key to passive income is building an audience.
  • Instead of creating products and marketing them, build an audience in a niche market and find out what their needs are.
  • Start small and grow over time.
  • If you don’t want a boss, don’t find investors, find customers.


Resources Mentioned


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