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Ian Paget is a graphic designer based in Reading UK. He runs a part time freelance business called Logo Geek, designing logos as well as running a popular social media group of the same name. In his day job he works as a creative director.

Key Takeaways

Ian focuses on goal fulfillment. The logo should reprsent who you are as a business.
MVP is best way to go, both for code and graphic design.
When working a full time job, take on side projects that are small. 2 week projects are easier to conume and deliver and help scratch that entrepreneurial itch.
When moving from part-time freelance to full-time consultancy business, you may need to put a team together to work for you so that you can scale the business and take holidays off.
Focus on creating a simple website, get domain and start with a single page site design.
- Use WordPress for site / blogs.
Be known as an industry leader by creating content in your space.
- Blogs, podcasts, videos.
Use social media platforms to promote other experts’ content and raise your own value in the process.
- From day one you’re not going to get much engagement, it’s a long-term strategy.
- Use a tool like Buffer to schedule your posts.
Take the time to understand search-engine optimization (SEO) when creating new content.
Create more content than you consume.