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While working on his PhD in NeuroEconomics, Dalton Combs learned a lot about motivation and why people do what they do. Now he’s the founder-CEO of Dopamine Labs. They’ve designed a product that makes it easy for any developer to increase retention and engagement by turning their app into a habit.

 

What You’ll Learn in This Episode

  • Why users “stick” to some apps and quit using others.
  • The key to rewarding users in ways that suprise and delight.
  • How dopamine works in the human brain and reinforces behaivors (even bad behaviors).
  • The strategy to developing an app that is as addicting as Angry Birds.

 

Resources Mentioned

 

Contact Guest

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