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Cassidy Lackey started a mobile software company in 1997 focused on PalmPilot and grew it to become a leading software company in the Treo / BlackBerry days.   He eventually sold that company and decided to focus on lifestyle internet businesses. This gives Cassidy the flexibility to spend time on the things that really matter.

 

Sponsors

• Burdene – Bot that remembers the things you forget and reminds you via text messages.

 

Key Takeaways

• Understand the business side more than the dev side.
• Use someone else’s code or products and figure out how to license them.
• Lifestyle business is about prioritizing free time over profit or prestige.
• The key to passive income is building an audience.
• Instead of creating products and marketing them, build an audience in a niche market and find out what their needs are.
• Start small and grow over time.
• If you don’t want a boss, don’t find investors, find customers.

 

Resources Mentioned

• Lake Hub
• laketexhoma.com
• cedarcreeklake.com
• phantompilots.com
• Grasshopper Voicemail
• BustedRefridgerator.com

 

Contact Guest

• Cassidy Lackey on LinkedIn

Available on Entrepreneurship Saturday and Hello Tech Pros daily podcasts